Gemma Heard, a seasoned accountant, discusses the significance of money mindset in business success and financial empowerment for women. By understanding and shifting our beliefs about money, individuals can improve their financial health and achieve their business goals. She also provides practical tips for managing debt and pricing services.

Jodie Mitchell, a self-employed wedding photographer and former SEO specialist, shares her expertise on SEO in Episode 6 of the Gather to Grow podcast. She explains essential SEO elements like optimising page titles, meta descriptions, and alt text for images. Mitchell emphasises the importance of Google My Business profiles and advises integrating SEO practices gradually for best results.

In this podcast episode, Yasmin Anne explains how AI can benefit photography businesses through automation and time-saving techniques. She highlights specific applications including email organization, idea management, social media automation, blogging, and marketing copy generation. Yasmin emphasizes AI as a tool to enhance business efficiency, while still valuing personal input.

Episode 4 of the Gather to Grow podcast, featuring Jess Collins, explores the distinction between inspiration and copying, emphasizing the importance of authenticity. Jess discusses her journey towards a simpler and more intentional lifestyle. She advises creatives to avoid imitating others and to embrace their unique stories, values, and priorities in their work and life.

In Episode 3 of the podcast, Teri Hofford discusses body neutrality, emphasizing that overcoming negative body image requires recognizing entrenched biases and avoiding toxic positivity. She highlights the importance of honest reflection in photography work, inclusive representation, and self-portraiture as tools for self-acceptance. The journey to body neutrality is ongoing and necessitates patience and self-compassion.

As a photographer, you may face self-doubt and fear, making it essential to strengthen your mindset. Charlotte Lodey, a confidence expert, suggests finding authentic confidence and dealing with your fears by understanding your insecurities, ignoring others’ negative opinions, visualising your desired life, and fostering a positive relationship with money to overcome challenges and enhance self-worth.

Start by defining your “Dream Client”, focus on shared values rather than demographics. It contains strategies for attracting these clients through tailored content and a curated portfolio. Craft your offerings clearly and develop a solid financial relationship. Finally, consistent engagement with potential clients through various platforms, ensuring alignment with your brand and values.